Mobile Operators Implement TRAI’s Regulation of 100 SMS/Day

September 27, 2011

Telecom Regulatory Authority of India (TRAI) in order to reduce SMS spamming had passed the sixth amendment regulation of 100 SMS per day to be implemented from 27th September, 2011. Mobile Operators like Reliance Communication (GSM and CDMA), Bharti Airtel have implemented Telecom Commercial Communication Customer Preference’s sixth amendment regulation.

TRAI Telecom regulatory Authority of India limits the use of mobile by 100 SMS per day

GSM Operator’s organization Cellular Operators Association of India (COAI) had requested TRAI to reconsider the regulation claiming that this would challenge the rights of a subscriber. Unfortunately TRAI has decided to stick to its decision of capping per day messaging to 100 SMS for all subscribers. Therefore, from now onwards free messaging will be limited to 100 SMS per day. Any message beyond that shall be charged at normal rates. The motive behind it is to control the spam text messaging of tele-marketers.

Bharti Airtel, India’s largest Mobile Service operator and Reliance Communications, another leading operator in the country have become the first operators to implement the new SMS regulation. They have messaged the notification to all their subscribers in various telecom circles about the latest TRAI amendment.

TRAI Telecom regulatory Authority of India SMS Limit of 100 per day enforcement

Bharti Airtel notifications to its subscribers reads:

As per TRAI Regulation Your Current SMS Pack benefits have been revised effective today. You can now send maximum 100 SMS/Day.”

The new limit of 100 SMS per day is not applicable on SMS blackout days or on festivals. The subscribers on such occasions are free to send unlimited messages at normal or premium SMS charges.

Train has also restricted the commercial SMS communication hours for service providers from 9 hours to 21 hours, which clearly means no irritating advertisements at night.

The TRAI regulation includes:

  • Every Access Provider shall withdraw before the 26th September, 2011 all telecom resources allocated to a telemarketer except those telecom resources which have been allocated in accordance with the provisions of the regulations.
  • Every Access Provider shall ensure that any commercial communication including SMS, other than transactional messages, is sent to a customer only between 0900 Hrs to 2100 Hrs
  • No Access Provider shall permit sending of more than one hundred SMS per day per SIM. Provided that in case of post paid telephone number the Access Provider shall not permit more than three thousand SMS per SIM per month. Provided further that in case of post paid telephone number, the Access Provider shall not permit sending of more than one hundred SMS per day per SIM from a date to be notified by the Authority.

TRAI SMS Banner to restrict the use of bulk SMS

 After the subscriber crosses the limit of 100 SMSs in a day it is expected that thereafter message sending shall fail. But according to one of the Airtel customers on sending the 101th message he received a template saying, “Last SMS Charge 1.00 INR, Current balance 11.06 INR. Dear Customer you have used 100 sms out of 100 sms daily limit, as per TRAI regulation.” No operator as yet has given any clarifications on this note.

Now the question is, is the system of 100 SMS/day justified? Will it really affect the communication of heavy SMS users when applications like BBM and Whatsapp and Nimbuzz exist that allow non-stop chatting without any TRAI regulations? such application users must feel free to convey their opinions via comments.

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21 Responses to Mobile Operators Implement TRAI’s Regulation of 100 SMS/Day

  1. Achayan on September 28, 2011 at 6:03 pm

    TRAI this is not fare. We cant send more dan 100 sms per day. Whats the use of this limit of 100 sms/day? This cant be a rule and no one can send more sms a day. TOO HECTIC. We dont want this rule. Especialy more communication is via sms now a days and dis is not helpful for the ordinary peoples those who can afford the call rates. An Authority should not work as per the mobile operators wish. Hope the authority will take this as a suggestion.
    Thank you.

    • rajyalakshmi on September 30, 2011 at 12:23 pm

      pls remove the rule which is not useful 2 any one

  2. Rohit Dhamal on September 29, 2011 at 1:52 pm

    this is a very good rule for the college kids who waste most of their study time in texting. but the airtel and other service providers must consider their callrate hikes. they must levy fixed charges per month and unlimited calling to any circle and provider in the country.

  3. mounik on September 29, 2011 at 7:10 pm

    This is totally unfair….TRAI has to reconsider its rules as limiting the no. of sms per day for user doesn’t not reduce spam msgs.It is totally unfair.

  4. rajyalakshmi on September 30, 2011 at 12:15 pm

    pls remove the rule

  5. mithun on October 2, 2011 at 3:11 pm

    to the author,as per trai rules msg aftr 100 arent being charged,bt aftr 100 sms of watvr kind,its get barred,dsnt mater to wat numbers u send sms
    and we oppse this rule

  6. Sudhindra Bharadwaj on October 3, 2011 at 7:42 am

    this is a very good decision for only youths who waste there most of thime busy texting!

    • Vignesh on April 19, 2012 at 5:41 pm

      How can u say lik it? This is unfair. If you r right, then most of the youngsters mostly wasting time in facebook and other social networks. If you dare then stop those. Usually sms is the cheapest way of communicating! Many poor peoples who cant even recharge were mainly got benefits only through sms. And now you trai put fire on it!

  7. Prem on October 4, 2011 at 8:17 am

    Please break the rules

  8. Satendra on October 5, 2011 at 12:25 pm

    This is totally unfair. No one will support of this rule. Please remove this rules on SMS sending.

  9. Broly on October 7, 2011 at 9:51 am

    Lol.. uesless rule !!
    What is the use of rule? o_O
    Number of youths in India ? Millions?
    This rule wont stop the spammin !! Remove it !!

  10. mounish on October 7, 2011 at 4:12 pm

    wat a bloody f##### rule ;(…….go to hell TRAI!!!!!!!

  11. zain on October 11, 2011 at 11:53 am

    at least increase it to 500 per day

  12. Vineet on October 14, 2011 at 10:57 am

    Dis iz very bad rule from trai….plz remove it……

  13. BILLU BOSS on October 14, 2011 at 2:09 pm

    This is unfair… you must concentrate on defaulters … but should not take our rights.. its shows someones inability to deal with real problem.
    ….its like asking the tenant to stop using water for solving drainage problem, instead they must make good the drainage system.. We are Democratss…

  14. Rahul Kunwar on October 15, 2011 at 8:44 am

    ***… Hate it…

  15. Nabarun Kundu on October 17, 2011 at 3:33 pm

    atleast 250 sms per day should be given

  16. Amulya on October 18, 2011 at 5:55 am

    The worst rule by TRAI. Just cutting the freedom right of youth. Some of them can’t afford hundreds of phone bills monthly. They will be in touch with via SMS only. Who said its waste of time, the fellow can pay the monthly bills. Who is wasting the time on texting..?? may be a few right ?? how can you stop spamming by reducing the SMS. How can a normal citizen can send a spam message ?? Its damn unfair TRAI. Concentrate on Quality of your services, not to harass the people by “Thuglak Rules”.

  17. Shruti Anand on October 19, 2011 at 2:16 pm

    wat a stupid rule is this….change the rule and remember v r living in a democratic country..which gave us right to speech who r u 2 take this rule ack…get back

  18. ahul on October 21, 2011 at 8:09 am

    plz remove this rule

    it is not sufficient message so plzzzzzzzzzzzzzzzzzzzz

  19. ANKIT GOEL on October 22, 2011 at 1:44 pm

    please remove this rule asap…

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