India, which is a very price sensitive market, the products that are cheap and do the work of high end products succeed. Quality in India is not that important as other factors such as price. Well, people do like quality products, but not everyone is rich enough to buy all those high quality products in India. This is even true for the segments such as video games. For this reason, Chinese Video games have gone on to become a huge hit in India.
Chinese video games are giving tough competition to branded video games. In fact, the sale of these Chinese video games is much larger than that of branded play stations. According to a seller, “We manage to sell only four to six branded play station games in a month due to their high price. But Chinese games get sold every day in large quantities”.
Chinese games are really very cheap and can be bought at a price range from Rs 500 to Rs 1000 INR, whereas to buy a high end branded game, you need to spend – minimum of Rs 5000 INR. Games are not limited to youngsters only. People from all age group play these games now a days.
There are also people who specifically look for games which can be played in multi-player mode to be played in LAN or over the internet. But the number of customers opting for such an option is very less. But these kind of people do not want to buy games from city vendors. They prefer to buy these games online. According to student at IIT, Delhi – “’I prefer online games as they can be downloaded easily and are time-saving as well. I don’t have to go to the market to purchase video or software games”. Internet also has the added advantage of latest games being available.
Whatever be the case, the gaming industry is bound to benefit from all the people wanting to play all these games. But in India, the Chinese gaming market is certainly ahead of rest of the branded gaming market.
1 comment for “Indian Youth Simply Love Chinese Video Games”