Sex.com, which even got a book written on it in the past, is a domain name. The owner of the domain name, a guy who wished not to disclose his identity bought it for $13 million a few months back. In an interview with a website he shared a few interesting knowledge about how the domain fares now that he has acquired it. He’s even interested in figuring out what to do with it next.
It would make no sense to say that the domain was acquired without thinking about it and that he has no plans to commercialize it. The buyer has concentrated on the acquisition since long and also on the development of other high-value generic domain names. That is, he is not a novice in this arena.
What next with Sex.com?
The former owner of the domain name had declared bankruptcy in 2010 since he could not make much money from it.
The current owner tells that Sex.com enough even now when it’s only parked. According to him, the website receives over 1,250,000 visitors from across the world (majorly from United States, India and Germany).
In order to develop the domain name, the owner set up the ad-littered parking page as a placeholder. The revenues that he has received from Sex.com until now is far beyond his expectations and will yield returns in seven digits a year.
In short, if the owner does nothing with the domain name other than forwarding it to a parked page, he can still earn his investment back by2024.
That definitely is not his goal. There are a number of opportunities to develop the domain name like adult businesses. The owner claims to have various offers from technology companies, mainstream media companies and also one from a pharmaceutical company. He still is unsure on how to work on the commercialization of Sex.com but has a deadline towards which he is working along with his team.
When asked the reason behind his resistant from entering the lucrative online porn industry he said that this would end all the scope on other mainstream options. It will also reduce the possibilities of quitting it by selling and also limit the possibility to take the business public later.
His idea actually is to develop something more mainstream and money-making. The owner says that the plan is to practice the apt business model and grow Sex.com during the next decade.