Category: Entrepreneurship

Mobile Marketing – Part 2

Before the advent of mobile phones, advertising was carried out on a massive manner through “TELEMARKETING”, which means advertising of various products and services through the medium of television and radio. As radio became obsolete with time, most of the…

Mobile Marketing – Part 1

Have you ever wondered the word “mobile” which means “movement” would be replaced by an instrument that would help people communicate with each other over long distances? Yes, I am talking about the favorite toy which has become one of…

Apple Co-Founder Steve Jobs Dead

Steve Jobs who was considered as one of the most successful CEO of all times, is now no longer with us. On October 5, 2011, Apple inc. confirmed this news. Apple displayed the picture of Steve Jobs on their official…

Luxury Branding In India

Brands define a product. When one says that he/she owns a pair of shoes and when the same person says that he/she owns a pair of Nike shoes, it makes a lot of difference. This difference lies in the way…

Channeling The Channels

The last time a brand’s ad campaign caught your attention, which medium was it using? A conventional one like Television, Newspaper or a new emerging one like website banners, in-store communication, digital, mobile, etc? Or maybe it was a mixture…

FDI In Retail

In India the debate on foreign direct investment (FDI) in retail is one of the burning topics of to-day. The topic is in itself very vast and varied that covering all the issues is not possible. To begin with the…

China Post Inflation

China, is one of the world`s oldest civilizations. It once possessed one of the best economies of the world; however, due to dynasty rule, it could not be a part of the industrial revolution and thus began to decline. In…