Mobile games are the latest marketing mode for the sports’ stars throughout the globe. RockLive’s mobile game, ‘Heads Up with Cristiano Ronaldo’, featuring the Portuguese soccer hero is already a hit in within a month in the iTunes App Store. According to the co-founders of RockLive, John and Sam Shahidi, since the launch of...
Before the advent of mobile phones, advertising was carried out on a massive manner through “TELEMARKETING”, which means advertising of various products and services through the medium of television and radio. As radio became obsolete with time, most of the telemarketing was done via television. Television reached a huge base of customers as many...
Have you ever wondered the word “mobile” which means “movement” would be replaced by an instrument that would help people communicate with each other over long distances? Yes, I am talking about the favorite toy which has become one of the basic amenities of everybody in this fast-paced world- “THE MOBILE”. So, is mobile...
Steve Jobs who was considered as one of the most successful CEO of all times, is now no longer with us. On October 5, 2011, Apple inc. confirmed this news. Apple displayed the picture of Steve Jobs on their official web site as a memory. According to Apple, it was stated that: “We are...
The much awaited tablet by the Indian Government is to be released on 5th of October, 2011. This tablet is priced at US $35. That was beyond expectations by everybody in the market. But this proves that with the right kind of planning and execution, anything is possible. The tablet was expected to be...
Brands define a product. When one says that he/she owns a pair of shoes and when the same person says that he/she owns a pair of Nike shoes, it makes a lot of difference. This difference lies in the way a consumer perceives a brand. A brand that is ubiquitous, low-priced and easily available...
The last time a brand’s ad campaign caught your attention, which medium was it using? A conventional one like Television, Newspaper or a new emerging one like website banners, in-store communication, digital, mobile, etc? Or maybe it was a mixture of more than one? Somehow, in the past few years the number of communication...
In India the debate on foreign direct investment (FDI) in retail is one of the burning topics of to-day. The topic is in itself very vast and varied that covering all the issues is not possible. To begin with the retail industry in India is one of the pillars of the economy as it...
With the growth of opportunities has come the growth of people who are ready to take the plunge. Perhaps a century back when an individual decided to set up something of his/her own he/she simply had to think about the sufficiency of capital and the saleability of the good or service that would be...
China, is one of the world`s oldest civilizations. It once possessed one of the best economies of the world; however, due to dynasty rule, it could not be a part of the industrial revolution and thus began to decline. In the modern era, China’s influence on the world economy was minimal. Economic re-forms initiated...
