Category: India

Freedom By Education

There is considerable euphoria in the Nation in the aftermath of US President Obama’s address to our Desi Netas. His statement that India has emerged as a global power warms up the cockles of our heart. While it may be…

Luxury Branding In India

Brands define a product. When one says that he/she owns a pair of shoes and when the same person says that he/she owns a pair of Nike shoes, it makes a lot of difference. This difference lies in the way…

Channeling The Channels

The last time a brand’s ad campaign caught your attention, which medium was it using? A conventional one like Television, Newspaper or a new emerging one like website banners, in-store communication, digital, mobile, etc? Or maybe it was a mixture…