In the third quarter Facebook claimed one more feat. It passed Yahoo, Bing and other search engines in trafficking online videos at media sites. However, Google still remains the top source that leads traffic to videos. This is simply because more the people search, more the find and view. The study that was put forward jointly by Tubemogul and Brightcove measures videos across Brightcove networks with focus on newspaper, brand, magazine, broadcaster and online media.
Google’s share too has come down to 50% from the second quarter when it was around 60%. Facebook has eaten up not only Google’s but all search engines’ pie when it comes to market share in terms of video trafficking. Its share in the third quarter is 9.6%.
The study also says that although Facebook has grown in video trafficking, it’s Twitter that guides people that watch a video for longer. The reason, Tubemogul says, that eve they have been wondering about since a while.
If studied closely one would observe that the engagement pattern on videos is mixed, in that, it has different contributions by entities. People coming from Twitter watch videos longer for broadcaster, brands and online media. Facebook directed people watch longer videos for magazine and newspaper sites. Not surprisingly Google still has more share of users that watch videos on newspaper sites because it being a search engine people search for videos here and when they find them they spend most time there. Here timing are relative and the average time is taken as 2 minutes.