Zomato now not only provides information about different restaurants online but has entered into the conventional print media as well. It is backed by Info Edge, and has launched Restaurant guide for various cities including Delhi and NCR, Pune, Bangalore and Mumbai. It signed a contract with Hatchettet for printing 100000 copies, which additionally asked for Flipkart association which enabled it with online sales. The journey of orders has started which in turn is expected to boost up in the second week of May. Apart from this, Zomato’s plan to launch e-guide in association with Apple iBook is about to take place with a lot of expectations.
From Founder’s Desk
According to the founder president of Zomato, Deepinder Goyal, this extension of their business would be highly effective in creating more customers as well as business transactions. Besides pooling of overall marketing of the company, it will create an edge over its competitors as well. This merriment introduction will bridge the gap between the techno savios and the common people.
He also informs that Zomato’s book is different from the other Delhi guides providing 195 restaurants, as it not only provides with the number of restaurants but also with the occasions associated with it. For instance, going to a candle light dinner with your partner needs perfect planning. Thus, this will provide you with all the lists of restaurants offering candle light dinner and ideas related to it. Therefore, with the easy access of QR code on Zomato one can see all the pictures and menu as well. Girls planning for a night out, having fun with kids at dinner etc. are backed by Zomato’s guide. Moreover, it will be updated by a new one with enhanced details and knowledge of partying and being merry.
Flipkart allows you to sell more of your products online. Thus, with the consent of Hatchette, Zomato tied up with Flipkart with enabled ads and revenue generation schemes.
The perfect balance of trade operations in India resulted into a big success for Zomato. Thus, it plans to do the same in the foreign countries as well with new set of people and funds, which would help it to emerge as an era of development in Singapore, Dubai, and Shanghai.
The events backed up with ticketing services helped Zomato to build its relationship with the customers by providing tickets for events like New Year party. The average transaction cost for these events ranged between Rs 16 thousand to 3.25 lakhs. Furthermore, it is now taking IPL event as its tool for maximizing its profit by providing better services and facilities of restaurants, bars, lounge to the users.
The updating of events in Windows Phone and other mobile phones is a revolutionary phase in Zomato’s history as it would provide a cutting edge to its new launch with WP7 into India initiated by Nokia.
The combo of so many things together will fetch its product a long way incurring high yield profits with the company. So, are you planning to have such an interesting combo for partying?
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