Analysis on video consumption in India shows some interesting facts. Here, the number 1 player is obviously Youtube, but what is surprising is that the number 2 spot has been taken by a social networking site, Facebook. This analysis shows only Indian video consumption.
The later places are taken by Metacafe, Yahoo, Daily motion and others. One more peculiar thing is that IBNLive.com and in.com rank ahead of Rediff’s iShare which is a video streaming site. The trend clearly means that Indian viewers watch most of their videos through social networking sites.
This survey is good news for companies like Vdopia and Jivox which are online video advertising companies. It’s because India ranks 4th in number of unique viewers. In clear words, it means more eyeballs per video. Although the average time per viewer is not so good (only 5.1 hrs a day), still there are many viewers to compensate that.
Nielsen has released a report in collaboration with Vdopia on the effectiveness of pre load ads in India which says that:
- Of the total video viewers, 58 percent recall seeing the preload ads
And of the people who recall seeing the ads:
- 83 percent clicked at least once on a pre-load ad
- 54 percent clicked more than once on a pre-load ad
- 78 percent have replayed a video ad at least once
- 69 percent think video ad is interesting
- 87 percent have no aversion to seeing pre-load video ads
Also, of all the people surveyed online, 65 % browse the internet for more than an hour and of that more than 45% watch videos for 30 minutes or more. For all these video viewers entertainment and movie videos are most popular.
The above survey was conducted by polling just 424 users online and most of them are heavy browsers who use the internet for long hours in a day and they have a liking towards videos. So the data may not be accurately presented. But it is pretty helpful for the advertisers.